The top finds we picked out while visiting the F1 store unlike anything else

Located on Turn 9 of the Miami International Autodrome, the brand-new F1 Flagship Store offers a huge variety of exclusively curated merchandise perfectly tailored to build your race day look. From the Malbon x F1 collection to the F1 Miami capsule, there is enough choice to suit even the boldest of fashion fanatics.

Alongside the usual team merchandise, the store offers fans much more than a place to shop. Open Friday, May 1, from 11:30 to 20:00, Saturday, May 2, from 10:00 to 19:00 and Sunday, May 3, from 09:00 to 19:00, it brings together music, photo opportunities and limited-edition collaborations to create a full race weekend experience.

“We’re incredibly excited to welcome fans to our inaugural Formula 1 Flagship Store this weekend in Miami, the first of multiple locations launching this year,” said Emily Prazer, Chief Commercial Officer of Formula 1.

“F1 inspires one of the most passionate and diverse fan communities in sport, and this store is designed to celebrate that energy by offering a wide range of apparel, accessories, and exclusive pieces, giving fans everything they need to find their perfect race look while soaking up the electric atmosphere of one of the most iconic weekends on the calendar.”

An unrivalled experience

Entering the store, you are greeted by Las Vegas-based DJ Claire De Lune who will be keeping the party moving all weekend long, even away from the race track itself. With upbeat tunes, you won’t feel far from the energy of the circuit, as the space blurs the line between retail and race weekend atmosphere.

The store leans into Miami’s signature vibrancy, turning shopping into an experience, where music, fashion and motorsport culture collide. Whether you’re stopping by between sessions or heading there after the track action, it feels like an extension of the paddock itself. There is even an official F1 showcar at the centre of it all, which makes for a great photo opportunity.

The Malbon x F1 Miami Collection

One of the most exciting collections on offer is the Malbon x F1 Miami drop. From hats to hoodies and jackets to shirts, it is designed for fans who want to capture their Miami weekend in style. After curating an exclusive Las Vegas collection last season, Malbon has expanded their partnership with F1 to bring a new Miami-inspired range. This collection is limited so if you want it, make sure you grab it sooner rather than later.

Drawing on vintage racing aesthetics, pieces feature bold patches and playful details that lean into the sport’s heritage. Standouts include the Trackline Jacket, which nods to classic pit-lane style, and the Grand Prix Speed Shop Rope Hat, inspired by traditional American trucker caps – perfect for the Miami heat!

For designer and motorsports content creator Alessandra Gio, who was given an early tour of the store, the Malbon set is the standout. “I love wearing sets and Malbon have a tracksuit that is perfect, especially for the airport,” she said.

The Disney x Formula 1 Collection

If you were a fan of the initial Disney x Formula 1 drop, you’ll like what’s on offer at the flagship store in Miami. The core collection returns with fun graphic tees and a vintage-inspired, American-style bomber jacket. Alongside this, a new Miami edition leans into bright colours, palm tree graphics and the iconic Mickey Mouse logo.

The range includes hoodies, T-shirts, and pins for collectors, making it an easy stop for fans looking to pick something up for the weekend. With upbeat music playing throughout the store and the Disney pieces on display, you will not be blamed for mistaking it for a theme park!

The F1 Miami Capsule

For fans looking to commemorate their trip to the Miami International Autodrome in style, the F1 Miami Capsule offers one of the most curated selections in the flagship store. Designed with race weekend in mind, the collection brings together pieces that help you build a look that feels distinctly Miami.

Standouts include the F1 Miami Crest Tee, which plays on classic school and university iconography, and green jerseys inspired by the colours of Miami Gardens. Whether your weekend is centred around the golden sands of South Beach or the creative energy of Wynwood, the F1 Miami Capsule captures the atmosphere of this weekend like no other.